Experiential Learning

Linking the community to the classroom

Sigmund Weis School of Business
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Experiential Learning in the Sigmund Weis School of Business

Experiential learning is a key to long-term student success.

Experiential learning offers our students immediate application of theory, real-time mentorship, meaningful “real-world” project outcomes, and the ability to develop professional communication skills.

We work 1-on-1 with organizations seeking fresh perspectives and creative management solutions by developing customized team-based projects guided by our faculty in the Sigmund Weis School of Business.

Want to learn more about starting a project for your organization?

Submit a Request Form

 The Experiential Learning Process at SWSB

Do you have an organizational challenge? Do you need a fresh perspective on your start-up? Our custom designed projects are hands-on, student-led and faculty-guided. Reach out today if you are interested in taking advantage of our experiential learning program. For more information, email andersonkl@au99168.com.

Does your organization have a challenge? Just simply click on the Submit a Request Form button ...

After your inquiry, you will work directly with our experiential learning team to determine your ...

Projects are selected based on faculty expertise, course capacity, and your organizational needs....

What Our Clients Have to Say

Estoria Wedding Films

Location: Williamsport, PA

Product/Service Category: Wedding Videography

“I really enjoyed being able to speak with the student team and answer questions regarding the business. It was great to hear their thoughts and perspectives.”

Mama Crockett’s

Location: Lynchburg, VA

Product/Service Category: Cider Donut Bakery & Foodtruck(s)

“It was a fun and unique experience that I believe could benefit many other small businesses and students going forward. It’s always helpful for businesses to get an outside opinion on new marketing tactics because sometimes it’s hard to identify new opportunities from the inside!”

SABER

Location: Shamokin, PA

Product/Service Category: Community Business Organization

“SABER was happy to partner with the students of Susquehanna University. To have the participation of students in these projects is so beneficial for the business partners as well as the students. Having these resources assisting with survey definitions and confirmation and assessment of central business district inventory provided both parties so much value. Thank you SU Business School and students for this opportunity!”

Michela Watson Photography

Location: Nashville, TN

Product/Service Category: Luxury Wedding Photography

“In this season of my business, I’ve been focused on up-leveling my offerings and reaching a new clientele. Prior to working with the marketing students from Susquehanna University, I was lacking direction on how to market myself to reach this new demographic of clients. I am so thankful for the students’ hard work and comprehensive marketing plan as I step into this new phase of my business. They were very well-researched, inquisitive, creative, and professional. I was consistently astounded by the ideas they presented and feel confident moving forward. Thank you so much!”

KNOEBELS AMUSEMENT RESORT

Location: Elysburg, PA

Product/Service Category: Amusement resort

“Knoebels was thrilled to have the opportunity to utilize the talents and knowledge of the Global Business Ethics class. The students were engaged in every step of the process, and the final project helped us incorporate a policy to advance our business goals!”

Union Cellars Logo

Deo's Kitchen Logo

Ards Farm Logo

michela watson photography logo

Gilson Logo

Eagles Mere Museum Logo

Verb Logo

Wicked Dog logo

What Our Students Have to Say

“I most enjoyed the opportunity to work with a real-world company as opposed to a more hypothetical project. Along with that, I app... “I enjoyed the realness and gravity of the project. It felt like I was getting real skills that I will use in the future and in the... “This project has brought me complete gratitude for my education and the opportunities and connections I have made along the way. T... “The greatest aspect of this project is that it could potentially have real world impact on a local business that operates in a mar... student quote “Working with a real client helped enhance my personal and professional communication skills. - Anna Clark, who consulted Birch “What I enjoyed most about this marketing project was the opportunity to work with real clients for actual companies. Being able to... “I really enjoyed the whole aspect of this project. It's very hands on learning rather than reading out of a textbook which I ... “I enjoyed getting creative freedom through this project along with getting to work with a real company and developing useful profe...

Featured Projects

Marketing Plan Project

Since Spring 2021, the Marketing 280 Classes led by Professors Lauren Smith and Kristie Anderson worked with 23 clients across 8 states on a semester long project. Students were organized into groups based on interest and experience and worked 1-on-1 with real-life business owners to envision and present a personalized marketing plan. The consultancy experience provided an environment for students to develop problem solving skills, deepen creative thinking capacity, and practice professional communication and presentation situations.

 

Wicked Dog Grille student photo

Marketing Research Project

Professor Hualu Zheng and student teams from the Marketing Research class worked with two clients, Wicked Dog Grille and Deo’s Kitchen, regarding strategic recommendations for their marketing operations. Teams working with Wicked Dog Grille focused on customer relation management strategies to effectively engage student customers. Teams working with Deo’s Kitchen focused on the process of relocating the restaurant, upgrading customer interaction strategies, and reinventing social media marketing practices. Their recommendations were derived through conducting focus groups studies and questionnaires to research the effectiveness of the specific strategies they proposed in the focus group studies.

Contact Us

Sigmund Weis School of Business

514 University Ave.
Selinsgrove, Pa. 17870

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Location

Apfelbaum Hall, Rm 218

Campus Map

Phone & Email

Kristie Anderson
570-372-4460
andersonkl@au99168.com